812 Consulting members representing project teams in professional attire

Services

From question to clear direction.

Student teams help organizations research complex challenges, assess opportunities, and define practical next steps.

What We Do

Practical consulting support for client questions.

812 Consulting helps organizations make progress on strategic questions while giving IU students meaningful experience with client-facing work. Our teams focus on clear research, thoughtful analysis, and recommendations that are easy for a client to understand and act on.

Because our members come from different academic backgrounds, project teams bring a mix of analytical, creative, and operational perspectives to each engagement.

Customer Insights

Understanding users, customers, and student populations through interviews, surveys, and synthesis.

Market Research

Studying competitive landscapes, audience segments, industry trends, and new opportunities.

Growth Strategy

Turning findings into clear next steps for customer acquisition, retention, expansion, or positioning.

Marketing & Branding

Evaluating messaging, channels, audience fit, and brand perception for organizations looking to grow.

Operations

Identifying workflow gaps and practical improvements for teams, processes, systems, and handoffs.

Social Impact

Helping mission-driven organizations think through outreach, community value, and sustainable strategy.

Project Model

Structured project teams. Real deliverables.

Every engagement is built to help members practice problem definition, research design, analysis, communication, and final presentation skills.

Define Clarify the client question and project scope.

Research Gather market, customer, competitor, and internal context.

Analyze Turn raw information into patterns and implications.

Deliver Present a final recommendation deck and next steps.

Illustrative Engagements

What client work can look like.

Each engagement begins with a decision the client needs to make. These examples show the kinds of questions our teams translate into research plans, analysis, and usable recommendations. Company names are withheld, while the industry context and defining project characteristics are preserved.

01 Process Improvement Global paint and coatings leader scaling technical service 12-week roadmap

Client question

How can a coatings leader scale technical support across a broad customer base without weakening service for high-value contractor and commercial accounts?

812 approach

Map the current service model, segment request patterns, benchmark self-service and AI-enabled workflows, and evaluate automation by cost, complexity, and customer impact.

Output

A future-state process map, prioritized automation opportunities, KPI framework, and phased implementation roadmap.

02 Earned Media Strategy Indiana professional sports and live entertainment organization media playbook

Client question

How can a professional basketball and live-event organization convert media attention into clearer, more measurable value for corporate partners?

812 approach

Benchmark peer organizations, evaluate share-of-voice and sentiment drivers, identify high-value partner use cases, and build story angles tied to measurable engagement.

Output

A partner-facing earned media strategy with messaging frameworks, activation tiers, and methods for reporting media outcomes.

03 Strategy & Operations Leading forklift and material-handling manufacturer 8–10 week analysis

Client question

How should a global material-handling manufacturer position its sustainability efforts against competitors and changing customer expectations?

812 approach

Analyze competitor sustainability strategies, study customer expectations over the next 5–10 years, and assess how EcoVadis visibility could support stakeholder positioning.

Output

A landscape assessment, customer expectation synthesis, EcoVadis opportunity analysis, and practical recommendations for long-term positioning.

04 AI & Operations National health insurer modernizing paper claims two-team model

Client question

How should a major U.S. health insurer combine AI extraction and human review when paper claim forms vary by template, scan quality, handwriting, and completeness?

812 approach

Separate the work into data extraction and UI/operations tracks, then evaluate confidence scoring, review queues, correction workflows, traceability, and downstream data needs.

Output

A structured view of automation responsibilities, operational review needs, and design considerations for reliable claims processing workflows.

05 Social Impact & Adoption Global consulting and technology firm advancing social impact pilot strategy

Client question

How can a global professional-services firm's social-impact program use interactive education to help teens and young adults understand human trafficking risks and prevention behaviors?

812 approach

Study youth education needs, benchmark awareness tools, evaluate adoption readiness across schools and community programs, and translate pain points into a scalable solution blueprint.

Output

An adoption strategy, outreach framework, pilot concept, and recommendations for engagement, accessibility, and measurable learning outcomes.

Client names are intentionally withheld in these summaries. Engagement scopes, information, and project materials are protected through confidentiality agreements.

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Selected Clients

Organizations our teams have supported.

812 Consulting has worked with organizations across consumer goods, enterprise technology, healthcare, manufacturing, insurance, sports, and professional services. Below is a selection of past client relationships.