Diversifying marketing spend beyond a single acquisition channel
An e-commerce CPG company needed an actionable way to test new customer-acquisition channels without losing sight of measurable performance.
Identify credible acquisition opportunities beyond traditional Meta advertising while maintaining measurable performance.
Review spend and retention patterns, benchmark competitor strategies, and evaluate where user-generated content could improve the customer journey.
Launch a phased custom PR-box program supported by influencer segmentation, a 50-plus creator target list, and an ROI model for measured rollout.
